Oct 18, 2019
Ep.25 - Dude, Where's My Audience?
Tim and Kyle review recent listener data and how it should
motivate you to double-down on content research designed to build
Episode at a Glance:
- U.S. podcast audiences have grown to 62 million listening
- For the first time, more than half (51 percent) of the U.S.
population has listened to a podcast, up from 44 percent last
- 144 million people, or 20 million more people than just a year
ago, have listened to a podcast.
- With all these people now listening, what are you doing to make
sure they are listening to YOU?
What did we learn?
- Finding your Ideal Listener - When you figure out your topic,
it leads you to online sources. Online sources lead you to people
interested in that topic. These people? They are your potential
- Define Your Ideal Listener - Refine your ideal audience
thinking down to some specific details.
- Find Your Flock - Where there are two or more people interested
in something, you can find something built around it (e.g. books,
magazines, blogs, websites)
- Sort Your Flocks - When you find a flock, evaluate each flock
by lurking with a purpose and learning up-to-the-minute dialog
about your flocks.
- Expanding the Search- Choose active or recent discussions,
statements, articles, or posts that best represent a point of view
about your topic.
- Qualifying your Sources - Content Walking - Active issues,
complaints, controversies, problems, and interesting points of view
- Bird Watching with Purpose - Once you start reviewing,
searching, collecting and visiting these flocks, my hope is that
you will continue to revisit them over and over again until it
becomes a habit.
- Go Do the Work - At one point you have to just take what you
have and start podcasting so that you can learn what your audience
likes and doesn't like.
Podwrecked is an extension of:
- TODO: Way-Back Music
- TODO: Prediction Music
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