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Podwrecked is about exploring the ebb and flow of the podcast industry. Join your hosts Tim Brien (@kdoi_podcasting) and Kyle Bondo (@merchantsofdirt) as they navigate the uncharted dangers of podcast news and guide you through the wasteland of podcast failure to safer harbors. What you learn could save your podcast!

Jun 28, 2019

Ep.21 - Salvaging Your Podcast with Dave Jackson

Tim and Kyle talk with Hall-of-Fame Podcaster Dave Jackson (School of Podcasting) about strategies that can salvage your show when you put a bad podcast episode into the world.

Episode at a Glance:

  • Strategies for surviving that "Big Oops" after you hit publish on an episode.
  • What happens when you overwrite versus repost your fixed episode.
  • Learn the tacit knowledge that only comes from a podcaster who has thousands of episodes and millions of minutes on the microphone.

Where to find Dave Jackson:

What did we learn?

  • There are a lot of ways to help you mitigate the damage of those mistakes.
  • You CAN recover from a bad episode.
  • Publishing an episode that did not include your voice.
  • Publishing an episode that only plays one of two voices on the recording.
  • Interviews - Didn't hit record.
  • Interviewee that fell asleep.
  • Cut and Paste from an old episode and publish the wrong one.
  • Don't listen with the ears of a podcaster but with the ears of a listener.
  • You can go overkill on recording gear.
  • You can go overkill on the number of audio file version saves.
  • Hoarding audio files for "just in case" is a real thing that all podcasters do.
  • The bare minimum for podcasting gear should be enough for a new podcaster to "get by" -- this means settling for a $60 microphone instead of going out and buying the AKG C-24 that was used in Pitch Perfect 3. (Pro Tip: The AKG C-24 is a collectors microphone for the low low price of $9K).
  • Some gear is just weird (with 10-feet of cable) and we just have to live with it.
  • Be careful when you name your podcast the same as a podwrecked podcast.
  • Subscribe to your show with Apple Podcasts/Overcast (on iPhone), and Pocket Casts/Castbox (on Android) to know when your episode goes live.
  • Google Play Music is NOT Google Podcasts - they are two separate things!
  • Not many people will want you to remove content from an interview (or remove a snippet).
  • Always ask in an interview "Is there anything in this interview you don't want out in the world?"
  • A single episode marked "Explicit" will drop you out of a lot of other countries unless you're not interested in having an audience in those countries.
  • When it comes to audio obsessions, remember that some folks in your audience are listening in the shower.

Questions to ask yourself if you Podwreck:

  • How long has the episode been out to the world?
  • How many people already have this episode?
  • Do I want everyone to get the corrected episode?
  • Do I care enough to put a re-post in my feed?
  • How long do you want to wait for Apple Podcasts to update from my change?
  • Did anyone even notice there was a problem?

Hall-of-Fame Dave-isms:

  • "Please subscribe to your own podcast!"
  • "Remember, the Internet writes in ink!"
  • "Nobody cares how the sausage is made. Just bring me content!"
  • "As podcasters, there is a big chunk of our hearts that wants to serve [our audience]."
  • "Please do not start your show off with an apology. Do it at the end where your super fans are!"

Elegant Solutions Notes:

  • If you don't care about Spotify and Google Play Music, you can repost with the exact named file.
  • Everyone who already downloaded it now as the "collectors edition" of that episode.
  • You can repost the audio file with the same name and just not worry about those who already have it.
  • You can post a NEW audio file and not worry about your subscribers getting a second version of the first file.
  • Apple Podcasts will show the new post but not remove the old one because it is only a mirror to your own feed.
  • It may take up to 24-hours to show any changes in the Apple Listing because it is only a snapshot of what is going on with your podcast in 24-hours (not minute-by-minute).
  • Apple Podcasts may never remove the listing of the first listing of your changed episode.

Industry Predictions:

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Audience Challenge:

  • TODO: Way-Back Music
  • TODO: Prediction Music

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