Mar 29, 2019
Ep.14 - I'll Take Podcasting for $100, Tim!
Tim and Kyle discover which podcast categories have the most
shows and analyze why that is and what it might mean to how you
categorize your own podcast.
Episode at a Glance:
- Tim and Kyle talk about the top three categories that have the
- This leads to talking about why some categories are at the
bottom of the list.
- We then move into talking about the podcasts that produce the
- We finish off the show by talking about why your primary
category is a factor in podcast discovery.
What did we learn?
- The number one category in Apple Podcasts iTunes Directory is
Religion and Spirituality: Christianity.
- Choose a category that your audience will think your podcast is
in, not the category you think works best for you.
- The categories with the most podcasts are also producing the
most content per show.
- The categories at the bottom may not be crowded because there
is not much demand for their content. However, they may also
represent opportunities to dominate an underserved niche.
- Many of the categories that have both the most podcasts and the
most episodes per show are producing daily podcasts.
- Just because a podcast category is crowded doesn't mean they
are good shows nor does it mean they are all current shows
- Your category helps your audience find you, but it is your
content that keeps them listening regardless of how many shows
- Kyle predicts that Apple will institute a new policy that will
change the way they rank podcasts in the Apple Podcasts (iTunes)
Directory by 2020.
- Kyle also predicts that Apple will start punishing podcasters
this year (in the rankings) that have not released an episode in
- Read more of our
growing list of podcast industry predictions for 2020!
- “You may say, 'Well, dragons don't exist.' It's, like, yes
they do - the category 'predator' and the category 'dragon' are the
same category. It absolutely exists. It's a superordinate category.
It exists absolutely more than anything else. In fact, it really
exists.” ― Jordan Peterson
- “Categories are rarely permanent, and most important work
is done by people who don't easily fit in.” ― Seth
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