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Podwrecked is about exploring the ebb and flow of the podcast industry. Join your hosts Tim Brien (@kdoi_podcasting) and Kyle Bondo (@merchantsofdirt) as they navigate the uncharted dangers of podcast news and guide you through the wasteland of podcast failure to safer harbors. What you learn could save your podcast!

Apr 15, 2019

Ep.16 - Ain't Nobody Got Time for Podcasts Under 12

Tim and Kyle introduce you to Kidcasts and how producing podcasts for children between 6-12 might be the opportunity you're overlooking.

Episode at a Glance:

  • Tim and Kyle explore the Kidcast podcasting landscape for a growing audience of younger listeners.
  • We touch on marketing to children and why it's a sensitive topic with regards to Kidcast monetization.
  • We end by talking about the potential Kids Education - Smart Kids

What did we learn?

  • Both Kyle and Tim agree that there are not enough Kidscasts.
  • Kyle talks about how Kidcasts are still a Blue Ocean when it comes to your podcast production strategy.
  • We find out how many Kidcasts are educational and well-produced to keep children engaged.
  • Kyle raves about Gimlet's Story Pirates and why that show's format and marketing strategy is something to pay attention to.
  • The myth that kids have short attention spans when it comes to kidcasts is just that -- a myth.
  • Sponsors can monetize a kidcast podcast, but it needs to be monitored by both producers and parents.
  • Disney Kidcasts have yet to gain traction but could become a strong competitor in the children podcasting space over the next year.
  • Tim points out that your first two (2) listens will be the parents. If it's good? Your next 100 listens will be super loyal kids!
  • Kyle and Tim both think that Kidcasts could be one of the genres that is a natural fit for podcasting paywalls (which is something that Disney is already considering).
  • Tim sees Disney as the high-quality mark in Kidcasts.
  • STEM (Science, Technology, Engineering, and Math) Kidcasts make up the majority of the market for children podcasting right now.
  • There are 1.6-million home-schooled students that could benefit from fitting remote teaching into their lesson plans by leveraging STEM Kidcast podcasts.
  • We touch briefly on where smart speakers fit into the Kidcast podcast equation.

Additional Reading:

Industry Predictions:

Industry Quotes:

  • "A podcast aimed at 3-10-year-olds that parents could actually tolerate—if you could do it right—would be an unbelievable hit." Matt Lieber, Gimlet

Other Podwrecked Episode Mentions:

Audience Challenge:

  • TODO: Way-Back Music
  • TODO: Prediction Music

Kidcasts Mentioned in this Episode:

Signal to Podwrecked:

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